19, the new “Sunset Vice” jersey will go on sale in limited fashion - and the organization is already anticipating an immediate sellout.

We think the color is truly unique to Miami.” It still retains its Miami feel and looks like it’s a natural extension of Vice. “We were really excited because by our estimation, we’re the only NBA team ever to go with a full fuchsia-colored uniform - jersey and shorts. “We wanted to stay within the Vice family but go with a different color,” McCullough said. The Miami Heat’s “Sunset Vice” Nike Earned Edition uniform, which debuted on Dec. Eventually, the team landed on laser fuchsia. Nike sent the Heat an entire color wheel, featuring every shade imaginable in the spectrum of pink. So the organization worked with the brand to land on the perfect eye-popping look. With Nike’s introduction of the Earned Edition uniforms for last year’s 16 playoff teams, the Heat wanted to dominate the conversation again. “People like wearing black, so all shapes, sizes and colors look great in the black Vice jerseys. And of all three “Vice” uniforms, the black version (which some say should be the team’s permanent uniform) is Wade’s favorite. Rappers Flo Rida, Rick Ross, Trick Daddy, Trina and DJ Khaled all have one. The “Vice Nights” jersey also became a staple of swag for the city’s legends and tastemakers. So the team partnered with its uniform sponsor, Ultimate Software, to create the “Vice Vice Baby” initiative - meaning the first female baby born in Baptist Hospital of Miami on the day of the “Vice Nights” debut would receive a full four-year college scholarship. As part of the uniform’s campaign, Miami Heat dancers wanted to promote women’s empowerment. And according to the organization, fans from 146 countries visited the team’s online store that first day. 9, the Heat’s “Vice Nights” merchandise went on sale. The Heat returned even stronger with their black “Vice Nights” uniform that the team will wear in 15 games this season - 14 will be played in Miami on a special Vice-themed home court at AmericanAirlines Arena.ĭJ Khaled (center), his wife, Nicole Tuck (left), and their son, Asahd (right), supporting the Miami Heat in “Vice” apparel.Īt midnight on Nov.

And the Philadelphia 76ers broke out a Rocky- and Creed-themed look. The Brooklyn Nets paid tribute to the late MC Biggie Smalls with Coogi sweater trim on theirs. This season, the Minnesota Timberwolves introduced a City Edition uniform inspired by the late musical genius Prince. When the time came for the league’s second installment of City Edition uniforms, it was apparent that, with the white “Vice” uniform, the Heat had already set the standard during the 2017-18 season, Nike’s first as the NBA’s official apparel provider. “The white one felt like everything Miami could possibly be in a uniform format,” Maurer said. “When I saw the uniforms, I was a fan of them, as was everyone in the league.” - Dwyane Wade “The Sunset Vice uniform,” Maurer said, “was a great opportunity to collaborate with Nike to extend this whole story.” And with Wade embarking upon his countrywide #OneLastDance tour, as he’s set to retire at the end of the season, it’ll be the final new uniform of his career. For the first time, an NBA team will take the hardwood in pink, head to toe. Miami’s version is called “Sunset Vice” - a vibrant and unprecedented fuchsia combination. In November, the Heat introduced their second City Edition uniform, a black version of the original look, referred to as “Vice Nights.” And on Wednesday, the team unveils its new Earned Edition uniform, presented by Nike to all 16 teams that earned a spot in last season’s playoffs. To see his return in Vice, that was really the pinnacle.”Ī season later, “Vice” is still the best uniform in the NBA - and it’s not even close. The fans already connected to the jersey, but it gave them another story to attach to. “It brought so much excitement back to Miami.

“Dwyane coming back just really breathed life into the whole Vice campaign,” said Brett Maurer, the Heat’s lead graphic designer. I was happy about that.” Wearing the “Vice” uniform for the first time, Wade checked into the game off the bench to a standing ovation and tallied a late crucial block to help the Heat snap a five-game losing streak. “For me to come back home for that first game and us to wear those jerseys, I thought it made me look cooler. “It was cool to get an opportunity … to put it on,” Wade said. “That’s how we scripted it,” joked Miami Heat chief marketing officer Michael McCullough. A post shared by Miami HEAT on at 10:16am PST

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